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Expertise: RTM

For a major Energy Management & Automation Company in Nigeria

  • Market sizing and attractiveness study
  • Analysis of the behaviour of the key players (installers, specifiers, dealers, distributors)
  • Development of the distribution segment strategy and detailed implementation plan (including timeline, resources and investments required)

For a major Cement Producer in Uganda

  • Market profiling of the key players in terms of product quantity & flow
  • Development of the desired RTM network by selecting the appropriate model and applying the “switch model”
  • Increased cement flow visibility through direct contact with more than 600 outlets

For a major Cement Producer in Kenya

  • Market profiling of the key players in terms of product quantity & flow
  • Development of the desired RTM network by selecting the appropriate model and applying the “switch model”
  • Sequenced implementation plan for countrywide RTM redesign
  • Greater visibility on the cement flow through increased direct contact with outlets